Marketing Manager (Licensed Marketing)

Job Summary
Our client, a leading global entertainment and streaming company, is seeking a Marketing Manager (Licensed Marketing) to join their Brand Marketing team! This position is a 3-month contract opportunity located in Burbank, CA, with a hybrid schedule requiring 4 days onsite and 1 day remote per week. The ideal candidate will have experience developing integrated marketing campaigns, managing external content partnerships, and collaborating with cross-functional teams to drive content awareness, audience engagement, and acquisition. This role combines campaign strategy, creative execution, partner relationship management, and performance analysis to support high-profile television and streaming content.

Core Responsibilities

• Develop and execute integrated marketing strategies and launch plans for licensed and exclusive television content
• Manage relationships with external studios and content partners, aligning campaign objectives, promotional activities, and business priorities
• Coordinate cross-functional marketing initiatives with Creative, Media, PR, Social, CRM, Content Acquisition, and Growth teams
• Develop creative briefs and collaborate with internal teams and external agencies to produce engaging campaign assets and promotional activations
• Track upcoming content launches, manage campaign timelines, and coordinate deliverables across multiple stakeholders
• Monitor campaign performance, analyze KPIs, and develop post-campaign reports with actionable insights and optimization recommendations
• Manage campaign-related media and production budgets while identifying opportunities to improve audience engagement and content visibility

Required Skills/Experience (Must-Haves)

• 5+ years of professional marketing experience in a fast-paced environment, with a focus on campaign strategy and execution
• Proven experience developing and managing integrated marketing campaigns, including launch planning, creative briefs, and campaign execution
• Strong experience managing external partnerships, agencies, or business relationships and coordinating shared marketing objectives
• Demonstrated ability to collaborate with cross-functional teams, including Creative, Media, PR, Social, and other marketing functions
• Experience tracking campaign performance, analyzing marketing KPIs, and preparing reports or presentations with actionable recommendations
• Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholder expectations

Preferred Skills/Experience (Nice-to-Haves)

• Previous marketing experience within television, streaming, media, entertainment, or content-driven organizations
• Experience managing licensed content campaigns, television launches, or promotional partnerships with studios and content distributors
• Familiarity with entertainment marketing strategies focused on content awareness, subscriber acquisition, audience engagement, or retention
• Experience supporting brand marketing campaigns across entertainment genres, such as scripted television, unscripted programming, sitcoms, or true crime
• Experience managing campaign media and production budgets
• Familiarity with entertainment industry trends, audience insights, and emerging content marketing opportunities

Key Competencies & Behaviors

• Excellent communication, relationship management, and cross-functional collaboration skills
• Creative and strategic thinker with strong problem-solving abilities
• Highly organized, detail-oriented, and capable of managing multiple priorities
• Proactive, adaptable self-starter who thrives in a fast-paced environment
• Genuine interest in television, streaming content, and entertainment culture

Work Environment

• Location: Burbank, CA 
• Schedule: Hybrid – 4 days onsite, 1 day remote
• Contract Duration: Approximately 3 months

Compensation & Benefits

• Pay Range: The approximate pay range for this position is between $36.00 and $52.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums
• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

About KellyMitchell
At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We’re passionate about helping our clients solve their biggest IT staffing and project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment’s notice.

Marketing Disclosure
By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from KellyMitchell and its affiliates, and contracted partners. Frequency and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.careers.kellymitchell.com/privacy-policy

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