Lifecycle Marketing Lead, Retention

Job Title 
Our client is seeking a Lifecycle Marketing Lead to join their team!
  
Core Responsibilities 

• Own and evolve the comprehensive lifecycle retention strategy for subscribers
• Define and own the retention experimentation roadmap, prioritizing initiatives based on projected business impact
• Develop advanced segmentation strategies based on behavioral data, viewership patterns, tenure, content affinity, and engagement
• Implement personalized messaging frameworks that dynamically surface relevant programming, tentpoles, and features
• Lead in-life CRM campaigns designed to increase engagement, deepen content discovery, and drive incremental lift in viewership
• Partner with Product to drive adoption of habit-forming features including watch streaks, favorites, alerts, reminders, and personalized recommendations
• Translate product enhancements into lifecycle strategies that reinforce daily and weekly usage behaviors
• Support experimentation tied to feature engagement and long-term subscriber stickiness
• Lead A/B and multivariate testing initiatives to optimize timing, frequency, creative, and offer strategies
• Quantify incremental lift in engagement and retention, partnering with Analytics to establish clear measurement frameworks
• Lead upsell initiatives to increase subscriber value, including premium feature adoption and deeper content engagement
• Develop structured winback journeys to re-engage dormant and declining-viewership subscribers

Required Skills/Experience (Must-Haves) 

• 10+ years of experience in lifecycle marketing, CRM, or retention strategy within subscription, streaming, or DTC environments
• Proven track record of reducing churn and driving measurable improvements in engagement and lifetime value
• Deep expertise in segmentation, personalization, and experimentation frameworks
• Strong analytical acumen and experience working with tools such as Braze, Amplitude, Adobe Analytics, Google Analytics, or equivalent platforms
• Experience partnering closely with Product and Data teams on churn modeling, habit formation, and feature adoption strategies
• Demonstrated success optimizing cancel flows and testing save strategies
• Strong cross-functional leadership and executive communication skills

Preferred Skills/Experience (Nice-to-Haves) 

• Experience in streaming, media, or entertainment preferred

Key Competencies & Behaviors 

• Data-Driven Decision Making
• Experimentation & Continuous Optimization
• Customer-Centric Personalization

Work Environment 

• Location: Century City, CA
• Hybrid

Compensation & Benefits 

• Pay Range: The approximate pay range for this position is between $84.00 and $120.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums. 
• Medical, Dental, & Vision Insurance Plans 
• Employee-Owned Profit Sharing (ESOP) 
• 401K offered 

About KellyMitchell 
At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice. 

Marketing Disclosure 
By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from KellyMitchell and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.careers.kellymitchell.com/privacy-policy