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Marketing Analyst
Business Professional
Bernards, New Jersey, 07920
Contract
Ref.: 138402
Job Summary:
Our client is seeking a Marketing Analyst to join their team! This position is located in Basking Ridge, New Jersey.
Duties:
Our client is seeking a Marketing Analyst to join their team! This position is located in Basking Ridge, New Jersey.
Duties:
- Gather and analyze insights on marketing trends, technologies, and competitive threats from both internal and external sources to develop strategic recommendations
- Partner with business leaders to understand market dynamics, customer needs, and business objectives across Global Enterprise, International, and Small/Medium Business segments
- Collaborate with segment marketing, CMO, product teams, and other marketing functions to build the company marketing strategy, plan, calendar, and messaging
- Work closely with segment marketing teams to develop data-driven, insight-led marketing plans that drive brand awareness, lead generation, and market share growth
- Support the development and execution of the company marketing strategy, marketing plan, and marketing calendar
- Create and deliver presentations for executive leadership, clearly communicating findings, strategies, and recommendations
- Use market data, competitive intelligence, and emerging trends to formulate marketing recommendations that align with business goals
- Ensure strategic alignment across all marketing activities and initiatives within the organization
- Proven ability to gather and distill insights from marketing trends, emerging technologies, and competitive intelligence to shape strategic recommendations
- Experience partnering with business leaders to understand market dynamics, customer needs, and segment-specific objectives
- Demonstrated ability to collaborate across segment marketing, CMO, product teams, and cross-functional marketing organizations to develop integrated marketing strategies and messaging
- Experience creating comprehensive marketing plans that leverage data insights and industry trends to drive brand awareness, market share growth, and lead generation
- Strong skills in building and supporting the development of marketing strategy, marketing plan, and marketing calendar
- Ability to prepare and deliver executive-level presentations with clear insights and actionable recommendations
- Skilled in interpreting market data and competitive intelligence to inform strategic marketing initiatives
- Proficient in Google Suite
- Experience using AI tools such as ChatGPT or Gemini for market assessments and data analysis
- Background in the telecommunications or technology industry strongly preferred
- Deep understanding of marketing best practices across multiple channels, including digital marketing, content marketing, and demand generation
- Excellent communication and collaboration skills, with the ability to navigate and influence in a highly matrixed organizational structure
- Medical, Dental, & Vision Insurance Plans
- Employee-Owned Profit Sharing (ESOP)
- 401K offered