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Content Analyst
Business Intelligence & Data Management
San Francisco, , 94105
Contract
Ref.: 137678
Job Summary:
Our client is seeking a Content Analyst to join their team! This position is located in San Francisco, California.
Duties:
Our client is seeking a Content Analyst to join their team! This position is located in San Francisco, California.
Duties:
- Analyze content performance using CPS, tracking acquisition, engagement, and conversion metrics across different content types, regions, and audience segments
- Transition the CPS model from percentile-based scoring to fixed performance thresholds, leveraging historical and industry benchmarks
- Incorporate multi-touch engagement tracking to assess content influence beyond direct conversions, ensuring holistic measurement
- Develop a strategy for measuring content performance both within agents and generated by agents, and tying that to attribution
- Work with analytics tools such as: Tableau, Google Analytics, Snowflake to build out the CPS score and automate reporting
- Partner with content marketing teams, SEO strategists, and digital analysts to align content performance with business goals
- Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field
- 3+ years of experience in content or web analytics, marketing analytics, or digital performance measurement
- Strong proficiency in SQL
- Strong analytical skills with experience in statistical modeling and data analysis
- Advanced knowledge of data visualization tools such as Tableau
- Experience working with content/web performance metrics, engagement analytics, and conversion tracking
- Strong communication and presentation skills, with the ability to engage stakeholders across teams
- Experience with data transformation such as: expanding and collapsing multi-value fields
- Hands-on experience using Snowflake and Google BigQuery
- Familiarity with AI-driven content analytics and engagement tracking
- Understanding of content marketing strategies, including SEO, audience segmentation, and user journey mapping
- Knowledge of paid and organic traffic analysis and their impact on content performance
- Experience with marketing attribution models and multi-touch attribution analysis
- Background in A/B testing methodologies and experimentation frameworks for content optimization
- Medical, Dental, & Vision Insurance Plans
- 401K offered
