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Senior Advertising Manager
Digital Experience & Content Strategy
San Diego, California, 91911
Contract
Ref.: 139946
Job Summary:
Our client is seeking a Senior Advertising Manager to join their team! This position is located in San Diego, California.
Duties:
Our client is seeking a Senior Advertising Manager to join their team! This position is located in San Diego, California.
Duties:
- Assist in establishing and implementing the creative platform for customer acquisition, production of assets, and performance optimization for all creative advertising, including mass and digital performance media
- Manage creative agency relationships and development for online acquisition campaigns from brief through implementation, including campaign performance optimization, presenting campaign results and key learnings, and recommending improvements to leadership
- Oversee the production of full-funnel creative advertising assets such as TV/linear video, out-of-home, audio, performance digital (social and display), internal communications, and earned media
- Optimize creative advertising performance through message testing, segmentation execution, and customer journey mapping
- Oversee and optimize the non-working media budget, managing all mass and digital creative advertising agencies
- Partner with the media team to ensure alignment with the paid media plan and delivery of creative assets
- Identify, monitor, and analyze internal and external performance parameters to enhance campaign performance
- Foster strong relationships with internal and external resources by engaging with cross-functional teams and business units to drive business success and optimization
- Manage and maintain multiple projects simultaneously while meeting deadlines
- Bachelor's degree preferred
- 3+ years working in the advertising, telecom, and/or entertainment field
- Advertising agency, production and/or film, and TV experience required
- Experience in creative, media, design, communications, or related field required
- Familiar with all types of file formats
- Highly proficient with Microsoft Excel and Microsoft PowerPoint
- Baseline knowledge of Microsoft Office suite preferred
- Possess the drive to always learn and experiment with new processes, teams, and tools
- Medical, Dental, & Vision Insurance Plans
- Employee-Owned Profit Sharing (ESOP)
- 401K offered